Archive for April, 2013

Bing Search Now Delivers Anywhere From 4 to 14 Results

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Have you noticed as few as 4 or 8 search results on Bing? That’s because more than 50 percent of searchers click on Bing’s first organic result. If you don’t find what you’re looking for, Bing may show 12 or 14 results after an unsuccessful search.

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MediaPost Publications Future Of Search Integrates Information With Social 04/30/2013

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The next phase of search engine marketing integrates information and data from social, along with devices. It means crossing media platforms and using social data to understand individuals, rather than just seeing updates from friends. But with search changing more rapidly today than in the past 10 years, marketers need to keep an eye on everyday tasks. It will take experimentation and tracking to take brand campaigns out of the search box.

Marketers can expect continued innovation in search ad formats. Some of the ads will relate directly to search intent, while others will combine social signals from a variety of sources, such as Foursquare, according to Marc Canabou, vice president of global search business at Yahoo, speaking at the MediaPost Search Insider Summit, Amelia Island, Florida, on Monday.

What about moving from serving ads to real-time bidding for consumers? asked Chris Knoch, vice president of strategic solutions at IgnitionOne. Consumers compare prices online, but what about having the ability to send a single message to the store “that I’m about to walk out?” he asked.

Joan Arensman, search advocate at Google, turned the tables a bit to explain a feature in the paid-search platform Enhanced Campaigns. He said the platform offers a feature for local search called layer proximity bidding. The tool changes the bid price based on the proximity of the consumer to the store. “For anyone within two miles of my store, I want to bid 20% higher; anyone within a mile of my store, I want to bid 40% higher; and anyone within a half of a mile I want to bid 60% higher,” he said.

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Google Search Terms Can Predict Stock Market, Study Finds

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A new study found that by tracking certain search terms in Google Trends, researchers could predict whether the Dow Jones industrial average would rise or fall the following week.

The terms people search for on Google have been used to forecast how many Americans have the flu, travel plans and the price for which cars sell. Now a scientific study shows that Google search can be used to predict the stock market.

Using Google Trends, a service that shows the popularity of search terms, researchers from Warwick Business School in England and Boston University’s department of physics found that the type of terms people search Google for on a given week can predict whether the Dow Jones industrial average will rise or fall the following week.

The study, titled “Quantifying Trading Behavior in Financial Markets Using Google Trends,” was published Thursday in Nature’s Scientific Reports.

The researchers tracked 98 search terms from Google Trends between 2004 and 2011. These included investment-related words, like debt, stocks, portfolio, unemployment and markets, and non-investment terms, including lifestyle, arts, happy, war, conflict and politics.

One of the leading search terms used to predict the markets was the word “debt” — an increase in such searches heralded a sell-off of stocks. A decrease in searches found the market rose slightly the following week.

But the results do not take into account volatile markets where a big sell-off can force investors to abandon ship sooner than they anticipated.

And sometimes Google Trends can give scientists inaccurate information when the proper context is not applied. For example, earlier this year Google Flu Trends said it believed that nearly 11 percent of the United States population had influenza. Yet the Centers for Disease Control and Prevention put the coughing and sniffling peak at 6 percent of the population. It turns out Google didn’t anticipate how outside influences, like media coverage of the flu and the rise in discussions on social media, would affect its data and statistics.

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Google Translate gains support for its 66th language: Cambodia’s Khmer

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Google has announced Khmer, the official language of Cambodia, as the 66th language supported by Google Translate.

There are an estimated 16 million native speakers of Khmer, mainly …

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Peace Corps creates translation app in Zambia – Telecompaper

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Peace Corps volunteers, working closely with Zambian software developers, have developed a mobile application that will translate English words and phrases into any of seven languages spoken in Zambia. The application Bantu Babel is now available for Android devices in the Google Play store, the Peace Corps said in a statement. The app is intended to help Peace Corps volunteers, international aid workers and host-country nationals communicate more effectively. The app has two parts: a dictionary for translating individual words and a survival phrase book that contains helpful terms for accommodation, shopping, food and emergencies, among other things. Peace Corps volunteers Tony Tseng, Melissa Stetler and Rasa Kent worked with developers from BongoHive, a Lusaka-based technology and innovation hub, to develop the app. BongoHive provides a place for the local tech community to meet, swap experiences, and attend training, networking and hackathon events.

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